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DipWSET | Wine Educator

Unpolished Grape 101: Wine Storage Made Simple: Keep It Cool, Dark, and Delicious!
Most wines don't need fancy cellars or caves...they just need the right environment to stay fresh.

You don’t need a wine cellar to treat your bottles right — just a little know-how and some common sense. The truth is, most wines don’t need fancy vaults or temperature-controlled caves. They just need the right environment to stay fresh, flavorful, and ready when you are.

Let’s break it down.

Keep It Cool, But Not Cold.

Wine is happiest around 55°F (13°C), but anywhere between 45–65°F works for short-term storage. The key is consistency. Big temperature swings can spoil a bottle faster than a bad breakup. Avoid the kitchen, laundry room, or any spot that heats up during the day. If it feels comfortable to you, it’ll feel comfortable to your wine.

Extra tip: Storing long-term? A small wine fridge or a quiet basement corner beats the top of your fridge any day.



If It Has a Cork - Lay It Down

If your bottle has a natural cork, keep it sideways so the cork stays moist — that prevents air from sneaking in and spoiling the wine. Screw-caps or synthetic corks? Those can stand tall. Easy.

Let your wine nap horizontally.

Stay Out of the Light

UV rays are a wine’s worst enemy. Too much light (especially sunlight) breaks down delicate aromas and flavors. That’s why cellars are dim and most bottles are dark. So, keep your wine somewhere shady and stable. A closet, cabinet, or low shelf works perfectly fine.

"Do Not Disturb" - No Shaking or Movement

Constant movement disturbs sediments and stresses the wine. Keep bottles away from speakers, washing machines, or anywhere that vibrates. Wine likes calm energy — it’s giving “do not disturb.”

Short Term Vs Long Term

Most everyday wines are meant to be enjoyed within a year or two. If you’re building a small collection or saving something special, store it in a spot that stays cool and dark year-round. And once you open a bottle? Pop it back in the fridge (yes, even reds) and finish within a few days.

So, try it tonight! Peek at where your bottles are living. Too much heat? Too much light? Give them a better home and watch how much fresher your next pour tastes

Cheers! #ToastToTaste

Thirsty For More?

New Release: Little Black Book of Wine + Food: 60 White & Red Wines to Make Your Tastebuds Blush


Here, sophistication meets style, and wine education finally feels personal.  This beautifully curated guide explores 60 white and red wines from around the world—each paired with foods that flatter, flirt, and bring out the best in every sip.


This isn’t your typical tasting manual. It’s a mood board for your palate—a mix of fashion, flavor, and feeling. You’ll discover:

  • The personalities of 60 wines, from crisp whites to bold reds

  • Expert pairing tips for salads, seafood, meats, cheeses, desserts, and more

  • Approachable education on body, acidity, tannins, and balance

  • A fresh perspective of wine, blending culture and creativity

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Most wines don't need fancy cellars or caves...they just need the right environment to stay fresh.

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